Privacy Policy

1. Introduction and Scope

1.1 Our Commitment to Privacy

Smart Taurus Ltd., trading as MyFurtopia ("Smart Taurus," "MyFurtopia," "Company," "we," "us," or "our") is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use our mobile application, website, and related services (collectively, the "Service" or "Services").

1.2 Acceptance of Privacy Policy

By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Service.

1.3 Scope and Application

This Privacy Policy applies to all users of our Service, including:

• Registered and unregistered users
• Pet owners and pet care providers
• Visitors to our website and mobile application
• Participants in our community features

2. Information We Collect

2.1 Information You Provide Directly

Account Information:

• Full name and username
• Email address and phone number
• Password and security credentials
• Date of birth (for age verification)
• Profile photo and bio
• Account preferences and settings

Pet Information:

• Pet names, species, and breeds
• Pet birthdates and gender
• Pet photos and videos
• Medical history and health records
• Vaccination records and medications
• Behavioral information and preferences
• Microchip and registration numbers

Payment Information:

• Credit/debit card information (processed by third-party processors)
• Billing address
• Purchase history and subscription status
• In-app purchase records

2.2 Information Collected Automatically

Device Information:

• Device type, model, and manufacturer
• Operating system and version
• Unique device identifiers (UDID, IMEI, MAC address)
• Mobile network information
• Screen resolution and browser type
• Language and time zone settings

Usage Information:

• App features accessed and frequency of use
• Pages and screens viewed
• Click-stream data and navigation paths
• Search queries and results
• Feature engagement metrics
• Session duration and frequency

Location Information:

• Precise GPS location (when permitted)
• WiFi access points and cell tower information
• IP address-based location
• Location patterns and frequently visited places

2.3 Information from Third Parties

Social Media Platforms:

• Profile information from connected accounts (Facebook, Google, Apple)
• Friends lists and social graphs (with permission)
• Authentication tokens and identifiers

2.4 Sensitive Information

3. How We Use Your Information

3.1 Primary Purposes

Service Provision:

• Create and manage user accounts
• Provide pet care recommendations and reminders
• Enable social features and community interactions
• Process transactions and subscriptions
• Deliver customer support

Personalization:

• Customize content and recommendations
• Tailor search results and suggestions
• Provide location-based services
• Remember user preferences

3.2 AI and Machine Learning

We use AI/ML technologies for:

• Pet health and mood analysis
• Image recognition and classification
• Predictive health recommendations
• Content moderation and safety
• Fraud detection and prevention
• Service improvement and optimization

3.3 Legal and Compliance Purposes

We process information to:

• Comply with legal obligations
• Respond to lawful requests from authorities
• Protect rights, property, and safety
• Enforce our Terms of Service
• Prevent fraud and abuse
• Maintain security and integrity

4. Information Sharing and Disclosure

4.1 With Your Consent

We share information when you explicitly consent, including:

• Sharing pet profiles publicly or with specific users
• Posting to community forums
• Participating in public events
• Connecting with third-party services

4.2 Service Providers

We share information with trusted third parties who assist us:

• Cloud storage and database services (Supabase)
• Video streaming and CDN services (BunnyCDN/Bunny.net)
• Payment processors (Apple Pay, Google Pay via App Stores)
• App distribution platforms (Google Play Store, Apple App Store)
• Analytics providers (as needed)
• Email communication services
• Security and fraud prevention services

4.3 Business Partners

• Veterinary clinics (for appointment booking)
• Pet insurance providers (with consent)
• Pet product retailers (for recommendations)
• Emergency veterinary services
• Lost pet networks and databases

4.4 Legal Requirements

We may disclose information when required by law:

• Court orders and subpoenas
• Government investigations
• National security requirements
• Law enforcement requests
• Legal proceedings and disputes

4.5 Business Transfers

In connection with:

• Mergers and acquisitions
• Asset sales or transfers
• Bankruptcy or reorganization
• Corporate restructuring

5. Data Security

5.1 Security Measures

We implement comprehensive security measures:

• Encryption: AES-256 encryption for data at rest and TLS 1.3 for data in transit
• Access Controls: Role-based access control and multi-factor authentication
• Infrastructure: Secure cloud infrastructure with regular security audits
• Monitoring: 24/7 security monitoring and intrusion detection
• Incident Response: Dedicated security team and incident response procedures

5.2 Data Breach Notification

In the event of a data breach, we will:

• Notify affected users within 72 hours (or as required by law)
• Provide information about the breach and potential impacts
• Offer guidance on protective measures
• Cooperate with regulatory authorities
• Implement measures to prevent future breaches

5.3 User Responsibilities

You are responsible for:

• Maintaining the security of your account credentials
• Using strong, unique passwords
• Enabling two-factor authentication when available
• Reporting suspected security issues promptly
• Keeping your device and app updated

6. Your Privacy Rights

6.1 Rights for All Users

Access Rights:

• Request information about data we collect
• Obtain copies of your personal information
• Know how we use and share your data

Control Rights:

• Update or correct your information
• Delete your account and associated data
• Restrict or object to certain processing
• Withdraw consent for optional processing

Portability Rights:

• Export your data in machine-readable format
• Transfer data to another service

6.2 Regional Privacy Rights

United Kingdom (UK GDPR):

• Right to be informed about data collection
• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Rights related to automated decision-making
• Right to lodge complaints with the Information Commissioner's Office (ICO)

European Union (GDPR):

• Same rights as UK GDPR for EU residents
• Right to lodge complaints with local supervisory authorities

California (CCPA/CPRA):

• Right to know categories and specifics of data collected
• Right to delete personal information
• Right to opt-out of sale/sharing of personal information
• Right to non-discrimination for exercising rights
• Right to correct inaccurate information
• Right to limit use of sensitive personal information

6.3 Exercising Your Rights

How to Submit Requests:

Email: support@myfurtopia.com

Verification Process:

We may request information to verify your identity before processing requests.

Response Timeline:

We will respond to requests within 30 days (or as required by applicable law).

7. Children's Privacy (COPPA Compliance)

7.1 Age Restrictions

• Our Service is not directed to children under 13
• Users between 13-18 require parental consent
• We do not knowingly collect data from children under 13 without parental consent

7.2 Parental Rights (COPPA)

Parents or guardians may:

• Review information collected from their child
• Request deletion of their child's information
• Refuse further collection or use
• Provide or revoke consent

7.3 Educational Use

Schools using our Service must:

• Obtain appropriate consents
• Comply with FERPA requirements
• Notify us of educational use

7.4 Reporting Underage Users

If you believe a child under 13 is using our Service without parental consent, please contact us immediately at support@myfurtopia.com.

8. Cookies and Tracking Technologies

8.1 Technologies We Use

Essential Cookies:

• Authentication and security
• User preferences and settings
• Load balancing and performance

Analytics Cookies:

• Google Analytics
• Mixpanel
• Firebase Analytics
• Custom analytics tools

Advertising Cookies:

• Google Ads
• Facebook Pixel
• Attribution partners
• Retargeting services

8.2 Managing Cookies

Your Options:

• Adjust browser settings to block cookies
• Use our cookie preference center
• Opt-out of analytics via Google Analytics Opt-out
• Manage ad preferences through platform settings

Do Not Track: We currently do not respond to Do Not Track signals, but we offer other privacy controls.

9. Data Retention

9.1 Retention Periods

Active Account Data:

• Retained while account is active
• Plus reasonable period for backups

Inactive Accounts:

• Deleted after 3 years of inactivity
• Warning sent before deletion

Specific Data Types:

• Payment records: 7 years (legal requirement)
• Health records: 5 years after last update
• Messages: 1 year after account deletion
• Analytics data: 2 years
• Marketing data: Until consent withdrawn

9.2 Deletion Requests

• Account deletion requests processed within 30 days
• Some data may be retained for legal compliance
• Anonymized data may be retained for analytics

9.3 Backup and Archives

• Backups retained for 90 days
• Legal holds may extend retention
• De-identified data may be retained indefinitely

10. International Data Transfers

10.1 Cross-Border Transfers

Your information may be transferred to and processed in:

• United Kingdom (primary processing)
• European Union (backup servers)
• United States (service providers)
• Other countries where we or our service providers operate

10.2 Transfer Safeguards

We ensure appropriate safeguards through:

• UK Standard Contractual Clauses
• EU Standard Contractual Clauses
• Adequacy decisions
• Appropriate technical and organizational measures
• Consent (where required)

10.3 Your Rights

Regardless of processing location, we provide:

• Same privacy protections
• Ability to exercise your rights
• Compliance with local laws

11. Third-Party Links and Services

11.1 External Links

Our Service may contain links to third-party websites. We are not responsible for their privacy practices.

11.2 Third-Party Integrations

When you connect third-party services:

• Review their privacy policies
• Understand data sharing implications
• Manage permissions regularly

11.3 Social Media Features

Social features may collect your IP address and set cookies. These features are governed by the third party's privacy policy.

12. Updates to This Privacy Policy

12.1 Notification of Changes

We will notify you of material changes via:

• In-app notifications
• Email to registered address
• Prominent notice in the app
• Request for renewed consent (where required)

12.2 Review and Acceptance

• Review the "Last Updated" date
• Continued use constitutes acceptance
• Option to delete account if you disagree

12.3 Version History

Previous versions available upon request at support@myfurtopia.com.

13. Data Protection Officer

Contact our Data Protection Officer:

Data Protection Officer
Smart Taurus Ltd.
Email: support@myfurtopia.com

14. Privacy Complaints and Disputes

14.1 Internal Resolution

Submit privacy complaints to:

• Email: support@myfurtopia.com
• Response within 30 days
• Escalation process available

14.2 Regulatory Authorities

United Kingdom:

You may lodge complaints with:

• Information Commissioner's Office (ICO)
• Website: ico.org.uk
• Phone: 0303 123 1113

European Union:

EU residents may lodge complaints with their local Data Protection Authority.

Other Jurisdictions:

Complaints may be filed with relevant local privacy authorities.

14.3 Alternative Dispute Resolution

We are committed to resolving privacy disputes through our internal complaint handling process.

15. California Privacy Rights

15.1 CCPA/CPRA Disclosures

Categories of Personal Information Collected:

See Section 2 for detailed categories.

Sources of Information:

• Directly from you
• Automatically from your device
• Third-party services
• Public sources

Business/Commercial Purposes:

See Section 3 for purposes of use.

Categories Disclosed:

See Section 4 for sharing practices.

15.2 California Shine the Light

California residents may request information about disclosures to third parties for direct marketing.

15.3 Sale of Personal Information

We do not sell personal information as defined under CCPA/CPRA.

16. Specific Provisions by Region

16.1 Nevada Residents

Nevada residents may opt-out of sale of covered information under Nevada law.

16.2 Virginia Residents

Virginia Consumer Data Protection Act rights apply to Virginia residents.

16.3 Colorado Residents

Colorado Privacy Act rights apply to Colorado residents.

16.4 Connecticut Residents

Connecticut Data Privacy Act rights apply to Connecticut residents.

17. Accessibility

This Privacy Policy is available in alternative formats. Contact us for:

• Large print versions
• Audio versions
• Screen reader-compatible formats
• Translations

18. Contact Information